The Point, a new loyalty program, has been launched by SHKP malls. This program covers malls and allows members to earn points for their spending and redeem various gifts and offers. To become a member, users can download the SHKP Malls mobile app and register. The app provides a convenient platform for members to track their points and redeem rewards. Additionally, The Point offers other features such as member parking, year-round shopping privileges, and access to the latest dining, parking, and shopping information at the SHKP malls. The Point offers a range of benefits to its members. One of the key features is member parking, which includes contactless parking services and free parking redemption. This allows members to enjoy a hassle-free parking experience at participating malls. In addition, members can take advantage of year-round shopping privileges, ensuring they receive exclusive offers and discounts throughout the year. The mobile app also provides up-to-date information on dining options, parking availability, and shopping promotions at the SHKP malls, making it easy for members to stay informed and make the most of their shopping experience. The SHKP malls participating in The Point include apm, Chelsea Heights, Chi Fu Landmark, East Point City, Harbour North, HomeSquare, K-Point, Landmark North, life@KCC, Metroplaza, Metropolis Plaza, Mikiki, MOKO, New Jade Shopping Arcade, New Town Plaza, Park Central, PopWalk, Tai Po Mega Mall, The Sun Arcade, Tsuen Kam Centre, Tsuen Wan Plaza, V city, V Walk, WTC, YOHO MALL, Uptown Plaza, and Yuen Long Plaza. With such a wide range of participating malls, members of The Point can enjoy the benefits and rewards across various locations, enhancing their shopping experience.