Style DNA is an AI personal stylist and outfit creator app that aims to help users dress with confidence and look amazing. By tapping into your appearance DNA, the app combines the expertise of world-renowned image consultants with cutting-edge styling technology to analyze your unique features and complexion. It then reveals the best colors, cuts, fabrics, and fashionable prints that flatter your body type, helping you choose the right clothes and daily outfits. With just a simple selfie, your style profile is created in 35 seconds, providing you with a personalized catalog of outfit ideas from various fashion brands that suit your color type and body type. The app also offers a personal shopper feature, allowing you to discover items from your favorite stores and brands.

No matter your figure, whether you have an hourglass, triangle, inverted triangle, rectangle, or are thin or plus size, the online stylist shows you how to makeover your style and find comfortable clothes. You can shop by your personal color palette, thanks to digital color analysis, which helps you see items that will perfectly complement your skin undertone. The app also allows you to manage your individual color palette and create your own style guide. Additionally, you can favorite items in your smart wardrobe to receive style advice on how to combine them with your existing clothes into new outfits. The AI stylist provides you with 5 daily, ready-to-wear outfit suggestions tailored to your personal style and budget, organized by occasion. You can also elevate your wardrobe using the virtual closet organizer feature, which allows you to take a photo of any item from your current wardrobe and see trendy ready-to-wear outfits styled for you. The app serves as your digital dressing room, virtual outfit finder, clothing generator, and professional wardrobe assistant. With your personal shopping assistant, you can buy clothes and shop smart anywhere, anytime using your color palette, personal style book, and guide from Style DNA. The app also provides styling and fashion tips tailored to what is most flattering for your body and style type. Overall, Style DNA aims to be your all-in-one style book, fashion adviser, personal stylist, and personal shopper, making it easy for you to create your own outfits and manage your styling and wardrobe.