Pastel has undergone a transformation and is now known as amood, a platform designed to provide users with an affordable and intelligent shopping experience. The name amood reflects the aspiration to create a mood that resonates with users, allowing them to easily compare prices from their favorite online stores, ranging from Korean e-commerce to global brands. With over 3,000 official sites available, including fashion, cosmetics, and home decor, amood caters to the tastes of celebrities and influencers alike. This comprehensive shopping app aims to streamline the online shopping experience, making it more accessible and enjoyable for users who are looking for the latest trends and products.

amood is a service launched specifically for the Japanese market, stemming from the success of the Korean shopping app ABLY, which has accumulated over 30 million downloads. This new platform allows users to explore a wide array of products from both Korean and international brands all within a single application. Users can find essential information such as shipping costs and sale alerts from popular shops, ensuring a secure and informed shopping experience. The app is particularly beneficial for those who want to stay updated on the latest fashion, lifestyle, and cosmetic trends without the hassle of searching multiple websites. It is designed for individuals who prefer a more efficient way to shop, allowing them to compare prices and find the best deals on their desired items.

The features of amood are tailored to meet the needs of a diverse audience. With over 2,500 popular brands and online shops, including well-known names like SHEIN, UNIQLO, and ZARA, users have access to a vast selection of over one million affordable and stylish products. The platform also highlights budget-friendly alternatives to trending items, making it easier for users to find similar products at lower prices. Additionally, amood offers a convenient way to filter products that qualify for free or expedited shipping, enhancing the overall shopping experience. The app also caters to various body types, providing style suggestions for individuals who may be plus-sized or shorter, ensuring that everyone can find something that suits their personal style. Overall, amood is positioned as a one-stop shopping solution that combines convenience, affordability, and a wide selection of products to meet the needs of modern consumers.